Drink More Water is an innovative alcohol education campaign. It aims to promote responsible drinking and to combat binge drinking among adults.
By shifting perspectives on what it means to responsibly enjoy alcohol in Asia, the ‘Drink More Water’ campaign aims to connect with consumers above Legal Drinking Age (LDA) up to 35/55 years old and to emphasize the importance to pace oneself and to make the right choices for a truly fun night to remember.
Water helps to keep you hydrated and helps protect your brain. Drinking water when you are drinking alcohol will not speed up alcohol processing, but your body needs water to break down alcohol and remove it in urine. Therefore, it is a good idea to also drink plenty of water when you are drinking alcohol to avoid dehydration. Staying hydrated will help your body process the alcohol you consume.
The ‘Drink More Water’ campaign will be amplified through digital means and on the ground activations through a partnership approach.
If you choose to drink alcohol, our goal with ‘Drink More Water’ is simple!
We will help you enjoy life to the fullest, without overdoing it or binge drinking
We want to empower you to make responsible choices about whether, when and how much to drink
We will help you make a difference and offer a better environment for everyone to enjoy with one simple and effective message: Drink More Water