Every bottle of Pernod Ricard’s brand sold in Asia now carries a QR code on its back label. Once scanned with a smartphone, and without any prior registering, it redirects the consumers to a platform in the local language where they can access information about the health risks associated with the consumption of alcohol, including information about standard drinks and who should not drink alcohol.

Pernod Ricard’s digital labels will be the first ones to be rolled out globally by a wines and spirits group and featured on all its portfolio. They will be available across all the Group’s brands by 2024.