{"id":11,"date":"2023-05-25T07:10:16","date_gmt":"2023-05-25T07:10:16","guid":{"rendered":"https:\/\/drinkmorewater.asia\/?page_id=11"},"modified":"2023-06-15T05:59:27","modified_gmt":"2023-06-15T05:59:27","slug":"the-concept","status":"publish","type":"page","link":"https:\/\/drinkmorewater.asia\/hi\/the-concept\/","title":{"rendered":"The Concept"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11\" class=\"elementor elementor-11\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cabc4a e-flex e-con-boxed e-con e-parent\" data-id=\"2cabc4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec1aef6 e-con-full e-flex e-con e-parent\" data-id=\"ec1aef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3252e7 elementor-widget__width-initial elementor-widget-mobile__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f3252e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"416\" height=\"511\" src=\"https:\/\/drinkmorewater.asia\/wp-content\/uploads\/2023\/06\/drop.svg\" class=\"attachment-full size-full wp-image-821\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c5715 elementor-widget elementor-widget-text-editor\" data-id=\"16c5715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Drink More Water is an innovative alcohol education campaign. It aims to promote responsible drinking and to combat binge drinking among adults.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca2437 e-con-full e-flex e-con e-parent\" data-id=\"bca2437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b81714c elementor-widget elementor-widget-heading\" data-id=\"b81714c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><span style=\"color:black;\">The<\/span><br>Concept<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb44c2e e-flex e-con-boxed e-con e-parent\" data-id=\"cb44c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8f898 elementor-widget-divider--view-line_icon elementor-widget-divider--element-align-left elementor-widget__width-inherit elementor-view-default elementor-widget elementor-widget-divider\" data-id=\"5c8f898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"33\" viewbox=\"0 0 38 33\" fill=\"none\"><path d=\"M18.96 32.84L37.92 0H0L18.96 32.84Z\" fill=\"#41C0F0\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-343b7ed e-flex e-con-boxed e-con e-parent\" data-id=\"343b7ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64f1e3a e-flex e-con-boxed e-con e-parent\" data-id=\"64f1e3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c52a55 elementor-widget elementor-widget-text-editor\" data-id=\"4c52a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By shifting perspectives on what it means to responsibly enjoy alcohol in Asia, the \u2018Drink More Water\u2019 campaign aims to connect with consumers above Legal Drinking Age (LDA) up to 35\/55 years old and to emphasize the importance to pace oneself and to make the right choices for a truly fun night to remember.<\/p><p>Water helps to keep you hydrated and helps protect your brain. Drinking water when you are drinking alcohol will not speed up alcohol processing, but your body needs water to break down alcohol and remove it in urine. Therefore, it is a good idea to also drink plenty of water when you are drinking alcohol to avoid dehydration. Staying hydrated will help your body process the alcohol you consume.<\/p><p>The \u2018Drink More Water\u2019 campaign will be amplified through digital means and on the ground activations through a partnership approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/drinkmorewater.asia\/wp-content\/uploads\/2023\/06\/lift_KV_16x9_full-min-scaled.jpeg\" class=\"elementor-element elementor-element-a527c75 e-flex e-con-boxed e-con e-parent\" data-id=\"a527c75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1241fd e-con-full e-flex e-con e-parent\" data-id=\"c1241fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-735080c e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"735080c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2110586 elementor-widget elementor-widget-heading\" data-id=\"2110586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">If you choose to drink alcohol,\r\nour goal with <span class=\"highlight\">\u2018Drink More Water\u2019<\/span> is simple!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a8129 e-flex e-con-boxed e-con e-parent\" data-id=\"13a8129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac65995 e-con-full e-flex e-con e-parent\" data-id=\"ac65995\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-advanced-background-image-url=\"https:\/\/drinkmorewater.asia\/wp-content\/uploads\/2023\/06\/drop.svg\" class=\"elementor-element elementor-element-e48f7db elementor-widget elementor-widget-heading\" data-id=\"e48f7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b50d214 elementor-widget elementor-widget-text-editor\" data-id=\"b50d214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">We will help you <strong>enjoy life<\/strong> to the fullest, without overdoing it or binge drinking<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad23ff3 e-con-full e-flex e-con e-parent\" data-id=\"ad23ff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-advanced-background-image-url=\"https:\/\/drinkmorewater.asia\/wp-content\/uploads\/2023\/06\/drop.svg\" class=\"elementor-element elementor-element-6870207 elementor-widget elementor-widget-heading\" data-id=\"6870207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f037051 elementor-widget elementor-widget-text-editor\" data-id=\"f037051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">We want to empower you to <strong>make responsible choices<\/strong> about whether, when and how much to drink<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3d811 e-con-full e-flex e-con e-parent\" data-id=\"6c3d811\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-advanced-background-image-url=\"https:\/\/drinkmorewater.asia\/wp-content\/uploads\/2023\/06\/drop.svg\" class=\"elementor-element elementor-element-7b385df elementor-widget elementor-widget-heading\" data-id=\"7b385df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d34e260 elementor-widget elementor-widget-text-editor\" data-id=\"d34e260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">We will help you make a difference and offer a better environment for everyone to enjoy with one simple and effective message: <strong>Drink More Water<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Drink More Water is an innovative alcohol education campaign. It aims to promote responsible drinking and to combat binge drinking among adults. TheConcept By shifting perspectives on what it means to responsibly enjoy alcohol in Asia, the \u2018Drink More Water\u2019 campaign aims to connect with consumers above Legal Drinking Age (LDA) up to 35\/55 years [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":265,"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":1490,"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/pages\/11\/revisions\/1490"}],"wp:attachment":[{"href":"https:\/\/drinkmorewater.asia\/hi\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}